After careful consideration, Harper + Scott opted for a NYC Parks + Recreation theme for their booth design and visual identity. Leveraging this theme, I collaborated with them to meticulously curate a range of products and giveaways. Each item was thoughtfully selected to not only captivate the audience but also effectively communicate their dedication to sustainability and thought leadership. The selection included biodegradable polybags, water bottles, pens, stickers, tote bags, pins, and seed paper notebooks, with each item embodying their ethos of sustainability and innovation. By adopting this strategic approach, Harper + Scott successfully made a lasting impression at the trade show while staying true to their brand values.