Liquid Iv - retro gamingChallenge
Liquid IV aimed to generate buzz for its limited edition Yellow Cherry flavor launch at Walmart stores during the summer of 2022. With a focus on evoking nostalgic memories of the '90s, they sought to create a back-to-school campaign that resonated with their target audience.
Solution
To achieve this, we devised a '90s nostalgia game pack mailer that perfectly aligned with Liquid IV's brand message. The mailer included two packs of Liquid IV, a tumbler, a digital pet, and a pack of Welly bandaids. This carefully curated selection of items not only captured the vibe of the '90s but also provided practical utility for the back-to-school season. By combining nostalgia with functionality, we created a memorable campaign that drove excitement and engagement around the Yellow Cherry flavor launch.
+Branding
+Art Direction
+Packaging
Services
