In response to Pantone 294's challenge, I embarked on a strategic journey to revitalize their brand while honoring its rich history. Drawing inspiration from the iconic Dodger blue and the nostalgia of Hall of Fame numbers, I crafted a refreshed visual identity that seamlessly blended tradition with modernity. Leveraging vibrant colors and dynamic typography, I designed a new range of merchandise that not only captured the spirit of the fan club but also appealed to a broader audience. Additionally, I revamped their website to create a user-friendly interface that showcased their trips and community activities in an engaging manner. Through this comprehensive refresh, Pantone 294 was able to maintain their authenticity while embracing a fresh new look that resonated with fans old and new.