Perfect ChildChallenge
Perfect Child, a wine company with a bold and unconventional approach, aimed to challenge the conventional perception of perfection. They wanted to develop a brand identity that embraced the edgy narrative of how a "perfect child" might actually be a troublemaker, acknowledging that even if you were once considered the perfect child yourself, indulging in wine can sometimes lead to mischief.
Solution
As this project is ongoing, I wanted to incorporate a rough process project that showcases the beginning stages of my design process. These initial design concepts for Perfect Child's brand identity represent just the start of our exploration. They range from sleek and sophisticated to bold and whimsical, providing a glimpse into the various directions the client can take.
+Branding
+Art Direction
+Packaging
Services
