Realtor.com Rennovation DesignerChallenge
Realtor.com approached me to create impactful visuals for their innovative new product, Renovation Designer, powered by Hover AI. This groundbreaking tool empowers homeowners and buyers to reimagine spaces by visualizing renovations with ease. The goal was to craft a compelling visual narrative that showcased the transformative power of the tool while aligning with Realtor.com's established brand identity. The challenge was to create an engaging, modern design that clearly demonstrated the product's capabilities and stood out in a competitive market.
Solution
To bring Renovation Designer to life, I designed a sleek, interactive split-screen visual featuring before-and-after imagery, connected by a Realtor.com-branded slider. This design allowed users to seamlessly explore the transformative potential of the tool. Where appropriate, I incorporated GIFs to dynamically demonstrate renovations in action, emphasizing the product’s innovative edge. The copy was carefully crafted to be clever and concise, highlighting key features like realistic renderings, user-friendly customization options, and the tool’s ability to inspire confidence in design decisions. Through this cohesive visual approach, I successfully elevated the perception of Renovation Designer as an essential tool for homeowners and professionals alike, ensuring it resonated with the Realtor.com audience.
Copy: Kassie Shanafelt
+Art Direction
+Packaging
+Digital Design
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